Gucci、Prada亚太地区销售额减少 部分奢侈品在华市场萎缩

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所属分类:二手奢侈品杂谈

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一季度表现低于预期

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多品牌进行战略调整

不仅仅是Gucci,Prada上一财年全球淨利润暴跌28%,销售下滑1%,这是其四年前在香港上市至今第一次出现利润下跌。Chanel去年在中国的销售也出现下滑。根据财报显示,Chanel所属历峰集团2014财年三季度录得总销售额30.51亿欧元,为历峰集团六年来首次业绩零增长。其中,中国内地和香港所处的亚太地区销售额为10.7亿欧元,按固定汇率计算,较上年同期下跌高达12%。

业绩下滑之后,奢侈品牌也遭遇了价格危机。此前Chanel在中国市场降价引发了多米诺骨牌效应,近一个月内,Dior、Prada均宣布在内地和香港市场下调或计划下调产品价格,随后历峰旗下最大的珠宝、腕表品牌卡地亚全线手表开始在香港降价5%。近日,Burberry也被传将降价。

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Gucci、Prada亚太地区销售额减少 部分奢侈品在华市场萎缩

prada简介

YIDALIPINPAIPradaYU1913NIANZAIMILANCHUANGJIAN。Miuccia PradaDEDUTETIANFUZAIYUDUIXINCHUANGYIDEBUXIEZHUIQIU,RONGHELEDUIZHISHIDEHAOQIXINHEWENHUAXINGQU,CONGERKAIPILEXIANQUZHILU。TABUJINNENGGOUYUCESHISHANGQUSHI,GENGNENGGOUYINLINGSHISHANGCHAOLIU。PradaTIGONGNANNVCHENGYI、PIJU、XIELV、YANJINGJIXIANGSHUI,BINGTIGONGLIANGSHENDINGZHIFUWU。

Gucci、Prada亚太地区销售额减少 部分奢侈品在华市场萎缩

gucci简介

GUCHI(gucci),1921NIANCHUANGLIYUFOLUOLUNSA,SHIQUANQIUZHUOYUEDESHEHUAJINGPINPINPAIZHIYI,JIEYOUQIDUTEDECHUANGYIHEGEXIN,YIJIJINGZHANDEYIDALIGONGYIWENMINGYUSHI。GUCHILISHUYUKAIYUNJITUAN(Kering Group)。KAIYUNJITUANQIXIAYONGYOUZHONGDUOJIJUYINGXIANGLIDEJINGPIN、YUNDONGJISHENGHUOFANGSHIPINPAI,SHIQUANQIUSHIZHUANGYUPEISHIXINGYEDEQIAOCHU。

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