当棋盘格不再是 LV 的专利,下次不能凭着这些图案买奢侈品了(图).

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所属分类:二手奢侈品杂谈

上个月底,欧盟德国法院的一项判决表明 LOUIS VUITTON 将不再拥有对米棕色棋盘图案和黑灰色棋盘图案两项商标的拥有权,其理由在于商标简单、缺乏显著特征、棋盘格图案已经被广泛使用等等。判决下发之后,消费者以后在欧盟区看见印着棋盘格花纹的包袋、皮具,可得睁大眼睛看清是否是 LV 家出品。

在奢侈品刚刚进入中国市场的时候,人们对 logo 的痴迷程度超乎想象。它除了是标明正身的“胎记”,同时也是穿着者对外宣扬奢侈身份的重要表象。LOUIS VUITTON 的“LV”monogram 和棋盘格、GUCCI 的双 G、FENDI 的双 F、CHANEL 的双 C、BURBERRY 的格子……无疑不是灌输品牌意识、满足顾客的消费心理,借此培养品牌忠诚度的重要法宝。

 

DANZHEIZHONGQINGKUANGYEZAIQIAORANFASHENGBIANHUA,DANGCHENGSHUDEXIAOFEIZHEYIJINGBUZAIXUYAOYONGMINGXIANDE logo LAIMANZUXURONGXIN,SHECHIPINPAIMENYEFENFENKAIZHAN“QU logo YUNDONG”。BIAOXIANZAIFALVCENGMIANSHANG,GUCCI HE BURBERRY ZHENGSHIYINWEIZHANGSHIJIANWEISHIYONGZHUCESHANGBIAO,ERBEIDISANFANGZHUAZHUJIHUI,XIANGFAYUANTICHUCHEXIAOQISHANGBIAOBAOHUQUAN。LINGYOUYEJIERENSHIBIAOSHI“OUMENGCIJUSHIDUISHISHANGXINGYEFANLONGDUANDETUIJIN”。JIUJINGSHIEYIQIN QUANHAISHISHISHANGBAQUAN,XIAMIANWOMENJIULAIKANKANNAXIECENGJINGZHUMINGDE logo HETUANYIBUZAISHIDAPAIMENDEZHUANSHU,ZHISHAOTIXINGNIZAIXIAOFEISHIBUYAOZHELEQITAPINPAIDEDAO。

1. LOUIS VUITTON - 棋盘格

QIPANGETUANCENGYUNYONGYU LOUIS VUITTON DEDUOKUANPIJU、SHOUDAI、LVXINGGONGJUDENGCHANPINSHANG,ZAIOUMENGBUTONGGUOJIAYEGEYOUQUFEN。DANDEGUOBOLINDE Nanu Nana GONGSIRENWEIGAITUANYIJINGDAZHONGHUA,GUERSHENQINGZHUXIAO LV DESHANGBIAOYONGYOUQUAN。JINGUANDUIYUQIPANGEYONGYOUQUANDEPANJUEZHIZAIOUMENGFANWEINEIYOUXIAO,DANSUOWEISHENGYE logo BAIYE logo,《JINRONGSHIBAO》DEYIFENBAOGAOBIAOMING LV ZAIZHONGGUOXIAOFEIZHEXINMUZHONGDIWEIXIAHUAYISHIBUZHENGDESHISHI,TEBIESHIZAIJINGHUGUANGSHENDENGYIXIANCHENGSHI,ZHIYOU 18.8% DEXIAOFEIZHEHUISHOUXUAN LV。

当棋盘格不再是 LV 的专利,下次不能凭着这些图案买奢侈品了(图).

▲LOUIS VUITTON 2013 CHUNXIANVZHUANGXILIEZHONGBEIGUANGFANYUNYONGDEQIPANGETUAN。

当棋盘格不再是 LV 的专利,下次不能凭着这些图案买奢侈品了(图).

2. GUCCI - 双 G

GUCCI HE GUESS DUIYUSHUANG G GUISHUQUANDEZHENGDUOKEWEIKUANGRICHIJIU。ZAIMEIGUOHEZHONGGUO,GUCCI ZHUANGGAO GUESS QINQUANHEBUZHENGDANGJINGZHENG,HUODESHENGSU。DANZAIYINGGUO、FAGUOHEYIDALI,GUCCI BINGWEIHUODEOUZHOUZHUCHANGDESHENGLI,DANGDIFAYUANJUNFOUJUELE GUCCI DEPEICHANGQINGQIU,TONGSHIHAIQUXIAOLETAMENDUISHUANG G DESHANGBIAOYONGYOUQUAN。BUGUO,JIUSUANYONGYOULESHUANG G,DUI GUCCI MUQIANDETUISHIYEBUHUIYOURENHEGAISHAN。ZHEIGEZHENGZAISHEJIZHUANXINGDEPINPAISHOUZHONGGUOSHICHANGYINGXIANG,YEJIPIRUAN,XIANGBIGENSUI CHANEL DIAOZHENGSHOUJIAYESHIZAIBIXINGLE。

当棋盘格不再是 LV 的专利,下次不能凭着这些图案买奢侈品了(图).

▲GUCCI(ZUO)HE GUESS(YOU)DESHUANG G HUAWENDUIBI。

3. BURBERRY - Haymarket 格纹

ZAILUNDUN Haymarket KAICHUDIYIJIAMENDIANDE BURBERRY,JIANGDANSHENGDIZUOWEILEQIXIASUOCHANHUANIGEWENDEMINGZI,DANZAIZHONGGUO,TAMENYULUBIDAMAQIUPIJUZHIPINYOUXINCAIPIAOJIUCICHANSHENGDEQINQUANSUSONGCONG 1997 NIANNAODAOLE 2013 NIAN。HOUZHEFAXIAN BURBERRY ZHISHAOLIANXUSANNIANMEIYOUSHIYONGGUOZHEIYIGEZITUWENSHANGBIAO,YUSHIXIANGGUOJIASHANGBIAOTICHUCHEXIAOSHENQING。ZAIZUIZHONGPANJUEZHONG,BURBERRY HAISHIMEIYOUBAOZHUDUI Haymarket GEWENDESHANGBIAOBAOHUQUAN,ZAOCHENGSHANZHAICHANGSHANGHUOJINGPINKEYIZAIZHONGGUOSUIYISHIYONGZHEIYISHEJIYUANSU,YOUCIJI BURBERRY DAILAIDESUNSHIKEWEINANYIGULIANG。

当棋盘格不再是 LV 的专利,下次不能凭着这些图案买奢侈品了(图). 当棋盘格不再是 LV 的专利,下次不能凭着这些图案买奢侈品了(图).

▲LUBIDAMAQIUGONGSI(POLO SANTA ROBERTA)DECHANPIN(YOU),XIAOFEIZHEHENNANGUANGPINGHUAWENHEWAIBIAOPANDUANCHUTAYU BURBERRY CHANPIN(ZUO)DEQUBIE。

ZAIZHEIXIEKUANGRICHIJIUDESHANGBIAOYONGYOUQUANJIUFENZHIWAI,SHISHANGJIEDEGEZHONGCHAOXIQINQUANSHIJIANYIRANLVJIANBUXIAN。adidas ZAOQIANZHUANGGAO Marc Jacobs YUNDONGFUCHAOXILEZIJIADESANTIAOGANGSHEJI、ISABEL MARANT DEYISHUANGHONGXIEGENQIUXIECHAOXI Stan Smith;BALENCIAGA HE Steve Madden JIU“JICHEBAO”NAOSHANGFATING,ERZHUANGGAOKUANGWEI All Star CHAOXIDE New Balance,QUEFANBEIGUANGZHOUXINBAILUNGONGSIZHUANGGAOQINQUAN……YOUCIKEJIAN,PINPAIJIANCHAOXIYUFANCHAOXI、QINQUANYUFANQINQUANDEZHANGHAIHUIJIXUDAXIAQU,SHEIYINGSHEISHUHAIYAOFAYUANSHUOLESUAN。CONGXINLIANWEI DEJIAODULAISHUO,BEIRENCHAOXIYEJIANJIEZHENGMINGLENIDEPINPAIXINGXIANG、CHANPINZUGOUCHENGGONG。

SHIMIANSHANGBANGDAPAIDECHANPINFEICHANGZHIDUO,XIAOFEIZHEYAOZHENGDAYANJINGRENZHENQUBIE,DANGRANZHEIXUYAODUICHANPINYOUYIDINGLEJIE,BUYAOBEIWAIBIAOSUOMIHUO

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